The Ask.
Using research and innovative concepts, I created a marketing campaign to improve consumer engagement and strengthen Blue Moon's brand.
The Process
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Analyzed Blue Moon’s brand, audience, and competitors to identify key opportunities.
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Developed a campaign highlighting innovation and craft beer heritage, using visuals and storytelling.
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Created an engaging slide deck and promotional video to showcase Blue Moon's marketing plan.
Skills Used
Strategic Concept Development
Market Research & Analysis
Video Editing & Animation
Presentation Design
Brand Positioning
The Outcome.
Created a comprehensive marketing campaign to increase Blue Moon's audience engagement while presenting creativity and market experience.
