The Ask.

Design an activewear collection for RVCA with unique textile patterns and designs that are suited to the brand.

The Process

  • I created an inspiration board based on RVCA brand identity to establish the collection's theme.

  • Created 12 unique patterns and developed 8 silhouettes using Photoshop and Illustrator.

  • Developed detailed line sheets highlighting the collection's styles, materials, and pricing.

Skills Used

Adobe Photoshop

Adobe Illustrator

Google Workspace

Line Sheet Development

Market Analysis & Pricing Strategy

The Outcome.

Designed an activewear collection featuring innovative patterns and silhouettes that align with current market trends. The collection was presented through detailed line sheets, incorporating strategic merchandising plans for optimal market impact. This project enhanced my skills in product development, trend analysis, and merchandising strategies.

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