Carah Burton
I graduated from Virginia Commonwealth University in 2025 with a B.A. in Fashion Merchandising and a minor in Marketing, earning Magna Cum Laude honors. Through both academics and hands-on experience, I’ve developed strong skills in analyzing market trends, consumer behavior, and retail strategies, with a particular interest in merchandise planning and buying.
Beyond fashion, I value personal growth and am guided by faith, integrity, and compassion. I enjoy spending time outdoors, being with family, and reflecting on life experiences.
My Work
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Buying Analysis
This analysis creates a 6-month buying plan and curated assortments to enhance Kohl's retail performance.
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Blue Moon Campaign
For the Blue Moon campaign, I developed a new product concept that aligned with the brand’s craft identity.
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RVCA Collection Design
I designed a limited collection for RVCA inspired by the vibrant culture of Huntington Beach.
Technical Skills
Adobe Photoshop
Adobe Illustrator
Microsoft Excel
Microsoft PowerPoint
Google Workspace
Canva
My Journey
I grew up in Huntington Beach, California, just outside of LA, and I’ve been fortunate to experience life on both the West and East Coasts. Growing up in Orange County exposed me to the contrast between high-class living and the city life of LA, giving me a diverse perspective. I grew up around my grandparents, who made custom road racing leathers. This sparked my interest in fashion from a young age and eventually led me to VCU. My life experiences, from living in different places to being surrounded by creativity, bring a unique and diverse perspective to everything I do.
Huntington Beach, CA